Cause and Effect of Advertising on Blood Donation Essay

Over the last 30 years, there have been m any(prenominal) campaigns in fellowship to promote simple eye donation. The purpose and focus of these advertisements has been to promote unpaid volunteers to donate railway line. This melodic line is direly pick upful to sustenance blood banks full in order to service individuals who need blood transfusions around the world. Overall, blood donation publicize has been extremely thriving in producing the desired effect.In the past, there was a shortage of junior individuals who were donating blood. Thus, blood donation organizations launched hip and youth focused campaigns in order to encourage these individuals to donate. The campaign focused on television, radio and internet advert in order to reach youths. Socialblood.org has connected with Facebook to encourage blood donation. Socialblood, which undersurface be seen below, allows you to join groups based upon your blood type. The effect of these efforts has resulted in more youth donating blood and then passing the tidings along. By word of mouth, the youth of the world are packing their own advertising campaign to keep efforts alive. Also, there have been jobs created for individuals to be liaisons to high school and college students. These individuals organize and conduct blood drives in high schools, colleges, and pull down social organizations such as sororities, fraternities, and clubs. This has been money well spent and has resulted in less paid donations. communication channel donation advertising increased due to the need for not only if blood, but the need for clean blood. During the 1970s, very much of the blood in blood banks came from paid donors. Since the screening process to donate at the time was token(prenominal) to non-existent, there was a large risk that blood donors could carry diseases. umteen individuals, including drug users and peck who did not practice safe sex, donated blood in order to make extra money. In fact, some of these diseases carried by donors were not even discovered or named until later on. Paid donors had tainted the blood supply with diseases such as HIV, Syphilis, Hepatitis B, and Hepatitis C. It was not until the late 1980s that a more extensive method of testing was developed. Now the number of blood donations not tested is extremely slim. Also, many countries have made it iniquitous to pay donors to donate their blood and rely solely on volunteers to digest blood banks with their supply.Clean blood donations have drastically impacted people and the economy. By ensuring that blood supply is not tainted, people are receiving much safer blood and are impacted less by life ominous diseases. This also positively impacts the economy by a reduction in lawsuits and settlements. It also keeps insurance costs for diseases contracted through blood transfusions. pitch donation advertising has increased the number of individuals turning out to donate blood at consistently and during time s of need. These individuals are donating their blood in order to serve individuals in crisis. Often, advertising is not even unavoidable to encourage individuals to turn out when there is a natural cataclysm such as a hurri ignoree, flood, or tornado. There was a major outpouring during the time following Hurricane Katrina and during last years tornados in Alabama and Tennessee.One of the greatest effects of blood donation advertising and increased donation is the screening of blood for diseases. Individuals are screened for specific illnesses prior to donation, such as anemia. This can result in an individual determination out about a particular illness that may have gone undetected until much later. This can save individuals and insurance companies a lot of money. Thus, it would have a less negative impact on the economy.Other diseases are screened for after donation. Depending on the organization, individuals will liable(predicate) be informed if they have a life threaten ing blood borne disease. This can impact an individual greatly through early intervention or by informing them about a disease that could be impacting them with critical to no knowledge of its existence. In fact, hepatitis has may not show any symptoms for decades. By that time most of the damage has already been done. It would most likely present itself as cirrhosis or even liver cancer. The handling for both can be very costly, such as liver transplant, or even futile.The reasons for blood donation advertisement focus on raising awareness to different individuals to volunteer their time and blood to help fill local blood banks to capacity. However, the impact and effect of donating is much more long lasting. By donating blood, an individual may not be unspoiled giving life to someone else, but life to themselves or even to the economy.ReferencesBlood Centers of the Pacific Media Room PR Archive 2004 Press push Archive 2004. (n.d.). Blood Centers of the Pacific Find the her o in you. Retrieved surround 4, 2012, from http//www.bloodcenters.org/media-room/pr-archive-2004/first-national-blood-donation-campaign-launched/ San Jose Blood Bank Blood Donation Ads of the World. (n.d.). Ads of the World seminal Advertising Archive & Community. Retrieved evidence 4, 2012, from http//adsoftheworld.com/media/dm/san_jose_blood_bank_blood_donation?size=_original Socialblood leverages Facebook to help you take note blood donors Apps. (n.d.). The Next Web International technology news, business & culture. Retrieved March 4, 2012, from http//thenextweb.com/apps/2011/11/04/indian-startup-socialblood-leverages-facebook-to-help-you-find-blood-donors/ WHO Blood Safety and Availability. (n.d.). World Health Organization. Retrieved March 4, 2012, from www.who.int/mediacentre/factsheets/fs279/en/