International Marketing Essay -- essays research papers

IntroductionIn this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will wherefore carry out a SWOT summary and an environmental analysis and then draw a number of conclusions and proposeations for my imaginary company.My productI urinate chosen to invent a product for which there seems to be a market, or at least, there is no similar alive product. It is a conventional swivel habilitateline, but with an additional feature. It will take a shit the ability to aliment clothes dry when it blends to rain. This is achieved by the water sensors, which ar integrated into the design. They then activate an umbrella like cover that shields the clothes from the rain.Marketing Environmental AnalysisThe marketing environment consists of a Microenvironment and a Macroenvironment. The microenvironment deals with internal factors, which could affect the companys ability to service its m arket, such as competitors, suppliers, distributors and consumers. The macroenvironment be those factors, which are after-school(prenominal) the control of the company. They include social, cultural, political, economic and technological changes. They turn constantly, often with no predictability. Primarily, it is these changes that can cause the most significant terrors and opportunities to a businessThe Micro- EnvironmentCompetition The No Worries clothesline is an original product, which people will unavoidably copy over time, making competition something to worry about in the next 5 years. Competitors will cause a major threat to business. They can compete with prices making it to a greater extent attractive to the customer to make at their outlet. They can make their version of the product more attractive, i.e., more features. From look for carried out from previous assignments, I have discovered that consumers compliments quality value for money and will build a loves ome loyalty to those who provide it.CustomersI understand my company will have to be customer focused, as we are a marketing orientated company. I will need to make a clear conclusion about the type of customer that I wish to target with my campaign. I will need to carry out some field research into what my market requires or likes and how I can meet those requirements or wants. in the main though, I can predict that my target market will be middle aged women, poss... ... shop when they are bored or dismay and they buy luxury items. This is why companies so broadly target them. I will advertise where they are most likely to see it, outside supermarkets, shopping centres and mostly places where it will be on sale. I am aiming primarily to raise public awareness of my product I view that I should use penetration pricing to start with. This would entice authority customers to purchase my product, and once they realise it is a durable and reliable fleck of manufacturing, they wi ll return, and I will gain customer loyalty. I recommend that the Flow method of production should be used. This will be tumultuous and cost effective, ensuring maximum output at minimum cost. I shall root word my promotion strategies within the UK because of seasonal factors, such as rain. I to a fault recommend strongly that my product be redesigned every year to keep up with technology and to keep consumer interest alive. It gives old customers a drive to buy a new clothesline and new ones a reason to start buying our clotheslines. I shall look into a patent for my product. If this were considered to be a good idea, it would eliminate a lot of the threats to my originality.